FTI/SMI 22nd Annual Conference

Let's celebrate who we are & amplify the powerful work we do.

Together we will dig deeper into the realities of the human side of transitions.

Join us to sharpen your skills with your peers in one of the most amazing communities in the profession.

Register to join us in-person!

Early Bird Pricing Registration Open Till October 7, 2022

November 7th – November 9th, 2022

Conference sessions will be held at West Palm Beach Marriott

1001 Okeechobee Boulevard, West Palm Beach FL 33401











Why? We know how difficult it can be to work with clients who are going through major life events when there isn’t a worldwide crisis.

Everyone, everywhere has had to pivot in order to deepen their connection, even financial professionals!

This year, we are coming together to celebrate our unique human centered approach, amplifying our business, sharpening our skillset, and deepening our relationships.


Susan Bradley, CFP®, CeFT®

Founder, The Sudden Money® Institute & Financial Transitionist Institute 

Author of Sudden Money: Managing A Financial Windfall (Wiley 2000) 

Beth Jones, RLP®, AIF®, CeFT® 

President, Third Eye Associates, Ltd.

Jennifer McKinley, MBA, Financial Transitionist

Communications Director, Life Planning Associate, Third Eye Associates, Ltd.

Courtney Pullen 

President, The Pullen Consulting Group.

Author; Intentional Wealth: How Families Build Legacies of Stewardship & Financial Health

Tyrone C. Phillippi, CFP®, CeFT®

Wealth Management & Regional Director of McKinley Carter

Brian Henderson CFP®, CeFT

Managing Partner, the Keystone Financial Alliance

Nancy Hetrick, CDFA, MAFF®

CEO Founder Smarter Divorce Solutions

Josh Patrick, CFP®, CeFT®, CFC®, CLU®

Founder, The Sustainable Business

Blogger for the New York Times, Inc.com, Forbes, and Huffington Post

Jessi Chadd, CFP®, CeFT® 


Chief Wealth Officer at Aspyre Wealth Partners®

Anja Luesink, MBA CFP®, RLP®, CeFT® 

Practitioner & Registered Life Planner, Luesink Stenstrom Financial.

Lisa A.K. Kirchenbauer, CFP®, RLP®, CeFT®

Founder & President, Omega Wealth Management LLC

Joan Cox, CFP®, CRPC, CeFT®

Director of Advanced Planning, Transitus Wealth Partners

Ross Marino, CFP®, CeFT®

Financial Planner, Social Entrepreneur, Author, CEO & Founder

Peggy Frye, CFP®, CeFT®

Founder, Glenayr Wealth Advisors LLC

Alyssa J. Rakovich 

Director, Strategic Partnerships - Wealth Management, Sponsored by The Estate Registry

Cathy Seeber, CFP®, CeFT®

Vice President, Financial Advisor, CAPTRUST

Deborah Goldstein

Principal, Enlightened Philanthropy

Caren Colman

VP Business Development, White Glove





12:30 - 2 pm ET

Pre-Conference Workshop 1 - MasterClass on Life Transitions, for Financial Advisors

This Bonus workshop is ONLY included in early bird registration through October 7th!

Your clients have your full attention and expertise when their lives get disrupted. What about you when a major life event rearranges your life? You too reach those critical times when life speeds up, feels overwhelming while you have new decisions to make with long term consequences.

This MasterClass is designed to help you, the financial professional, lean into your own experience of change and come away with a deeper understanding of the inherent challenges and opportunities you and your client face each time life pivots.

Together, we’ll dive into a personal transition journal and map, dedicated to helping you discover the best way to lean into your own changes so be sure to arrive early enough to join us for this bonus session!

Learning objectives:

  • Gain a personal understanding of the stages of transitions.
  • Experience three of the FTI protocols used in all stages 

2:15 - 3:45 pm ET

Pre-Conference Workshop 2 - The Business of Being a Financial Transitionist®

This Bonus workshop is ONLY included in early bird registration through October 7th!

Part One: Nancy Hetrick, CDFA, MAFF®, CEO Founder Smarter Divorce Solutions

Nancy shares her experience as a successful CDFA advisor and her business development training program for CDFA. Three things you can do to attract new business when you have the credentials and training to specialize your practice.

Part Two: Best Practices Shared by CeFT®

Best Practices shared by CeFT® on what they actually do to support clients in transition. How do they organize themselves for meetings, how they onboard a new client in transition, how they choose protocols and tools, how they continue to support client through the Passage Stage when it feels like the transitions is over.

Learning objectives:

  • Financial Transitions Planning can be both very personal and efficient
  • How to determine the right planning model for a client in transition
  • What to do when you have misunderstood what a client is ready for, how switch directions

4:00 - 4:30 pm ET 

Welcome to Leaning into Change! 

Presented by Susan Bradley, CFP®, CeFT®

4:30 - 5:30 pm ET

Shift the Conversation, How to Answer Financial Questions Without Talking About Numbers 

Presented by Ross Marino, CFP®, CeFT®

Ross asks the questions a team of volunteers try to give their best or worst answer. 



9 - 10 am ET

You, the CeFT®: Developing a Deeper Understanding of the Transition Process

Presented by Courtney Pullen, President of Pullen Consulting Group, author of Intentional Wealth: How Families Build Legacies of Stewardship and Financial Health. 

Over the last 20 years the SMI community have developed tools and processes that are unsurpassed in the life planning community. In this workshop we will be developing a deeper understanding of the tools and the transition process. Exploring how to be comfortable in the unknown and how to keep the space open for new possibilities and how to more effectively enter the client’s world.

Learning objective:

  •  How to be present and available when clients are experience the uncertainties of life after a transition
  •  How to notice your own stress and not let it impact your work with a client
  •  How to recognize the liminality of the Passage Stage and help clients rethink their possibilities

10 - 10:30 am ET

Financial Planning Considerations for LGBTQ+ Households

Presented by Beth Jones, RLP®, AIF®, CeFT®

In this discussion, you will become more attuned to the subtleties of relating to LGBTQ+ clients and creating their Financial Plans. We will address discrimination and other issues specific to the LGBTQ+ community. We will also address how our own biases can get in the way of effective Transition Planning. Judgements and criticisms can change from decade to decade and it is up to us as advisors and Financial Transitionists to be aware of the challenges our clients have faced in the past and sensitive to how to interact with them in the present.

With this discussion, we hope to have offered thought provoking tips for you to use in meetings with your LGBTQ+ prospects and clients. We encourage you to share these insights with your staff and COIs, keeping in mind the importance of building a safe space for the humans coming to you for support and advice.

Learning objectives:

  •  How to help clients understand income sharing within their partnership
  •  How to manage estate planning
  •  Risk Management challenges

10:45 - 11:15 am ET

Retire Well: Plan for Retirement Beyond the Numbers

Presented by Jessi Chadd, CFP®, CeFT®

Without health, do we really have wealth?  Without wealth, do we really have health?

As CFPs, we know that one of the top reasons people hire a financial planner is to answer the question: Am I on track for retirement?  As CeFTs, we know the answer to this question is not just about the money.  Retirement is not simply putting a date on the calendar and moving from what was to what will be.  Retirement is an opportunity to rest, reinvent, reengage, reignite, reassess, and refine.  For clients to get the most out of this transition, they need a plan beyond saving money and funding expenses in retirement.

Jessi is on a mission to help people Retire Well.  What does it look like to retire well, you may ask? What does it look like for advisor to help their clients retire well? In this presentation, we will define retirement beyond the traditional considerations of income planning, Social Security strategies, and RMD tax planning and explore how we can help clients prepare for what they are retiring to in a holistic life approach. A life center retirement plan that includes financial capital, human capital, health capital, a plan for engagement, defining life, and focusing on legacy. 

11:15 am - 12:30 pm ET

Reimagining Retirement Seminar with White Glove

Sponsored & Presented by Caren Colman, VP Business Development & Alex Mittag, Executive Marketing Consultant

The Reimagining Retirement public seminar package is now available with the support and professional expertise of White Glove, the seminar company form by financial advisors for financial advisors. A few CeFTs early adaptors have already partnered with White Glove with this package, they will share their experience.

2 - 2:40 pm ET 

Mother-Daughter Philanthropy

Presenter Deborah Goldstein, Principal, Enlightened Philanthropy

New liquidity within a family may lead to new options for giving and sharing. We hear more about philanthropy within wealthy multi-generation families with layers of history, expectations, and complexities. This session is about a family with more moderate wealth, millions not tens of millions. There is no clear history for donations and gifts, it is a clean slate with a mother and a young adult daughter. They each have the same amount to give away and that is where similarities end. One is confident with where and how she wants to gift. The other needs a process to sort and prioritize. The question is how to set up a way to know how to prioritize. How to talk to each other about their differences is enlightening to all involved.

Learning objectives:

  • Help clients create a giving and sharing plan for any amount of money.
  • Help create a way to prioritize goals.
  • Help set up an accountability system to make sure gifts are well used by recipients.

2:40 - 3:20 pm ET

Practice Management

Sponsored by Valenta, Hosted by Anja Luesink, MBA CFP® RLP® CeFT


3:20 - 4:20 pm ET

Navigating Internal Change: Transitioning your Business Model

Presented by Brian Henderson CFP®, CeFT, & Ty Phillippi, CFP®, CeFT®

Ty went the merger route, Brian the legacy route. Both have had enough time under their new platforms to look back and see what went well and what could have been better. When a big life shift like happens it can look nice and neat with timelines that make good sense, until there is a surprise curve in the road. As long time CeFTs they were not exempt from the stages and challenges of transition. Ty talks about letting go for the old ways as feeling like a funeral. Brian talks about the surprise of finding he has more of a startup than a legacy practice.  Their insights and experiences apply to all financial advisors regardless of business model, ownership or employee status. More financial advisors are in business transition than ever before, the challenges for advisors, and for clients are real and many times complex.

As with all big life changing events it is a time to pay attention, protect what is most important in your life, let go of what no longer works, and a create the next chapter one decisions at a time.

Learning Objectives:

  • Impact of business transitions on clients
  • How to prepare the new team for a foundation to build their own relationship with transferred 
  • How to determine if existing clients will be a good fit for the new business model 

4:30 - 5 pm ET

Navigating Complicated Client Transitions

Presented by Lisa A.K. Kirchenbauer, CFP®, RLP®, CeFT®

This session will seek to lay out a case study of a client in a significant wealth transition that has both a number of complex financial planning issues but even more importantly, some unusual couples psychology issues to consider and navigate well beyond traditional financial planning training.  In short, one spouse is about to inherit a large sum of money as a result of the death of a loved one ($20MM+), the couple keeps their money separate including annual tax filings and now the impact of the wealth event will have a profound impact on their financial planning considerations, life & work choices and tax & estate planning.  Navigating how/where to include the non-inheritor while being focused on the actual “client” requires sensitivity and patience as they both move into this new world of wealth.  We will explore the unique capabilities needed to successfully support the client including “meeting them where they are”, non-judgment and excellent communication & collaboration skills.  Being able to create a flexible, responsive process and knowing when to bring technical vs. personal communications skills to the relationship is one of the challenges of supporting this client’s needs well.

5 - 5:30 pm ET

How to Live in all Four Parts of Transition at Once

Presented by Josh Patrick

Owners of privately held businesses live in a world of transitions—the biggest being when it’s time for them to transition out of their business. This session will help you understand why naming the stage a business owner is in is crucial for a successful exit and or transition from their company.

We’ll learn how a business owner can live in more than one stage of transition simultaneously and why different SMI tools are crucial in helping an owner successfully transition from thinking about selling their business to following up after a transition.

You’ll get a look at what a business transition looks like from someone who has not only helped business owners go through the transition but one from the perspective Josh had as he’s gone through his transitions. 

At the end of this session, you’ll have a sense of what SMI tools are most effective in different stages of transition and how a business owner can live in multiple stages at the same time.

You’ll learn that starting the work of understanding the transition and pre-framing the business owner can help with minimizing the pain that comes from leaving your business.



9:15 - 9:45 am ET

Cross-border Planning for Clients in Transitions

Presented by Anja Luesink, MBA, CFP®, RLP®, CeFT®

Anja lives the cross-border experience, she is from the Netherlands, and practices in NYC with a partner based in Australia. You do not have to have a cross-border practice to have clients in transition who are multi-nationals or moving abroad. For these clients, you will need to understand the technical and cultural issues that can come up in Cross-Border Planning. Anja will discuss the issues that you have to be aware of in working with these clients.

9:45 - 10:35 am ET

How to Level Up Your Estate Planning Practice for the Digital Age

Sponsored by The Estate Registry,
Alyssa J. Rakovich, Director, Strategic Partnerships - Wealth Management 

Deepen relationships and build recurring revenue models into your practice.

Learning Objectives: 

  • How the pandemic changed the way we think
  • Generational differences in values and preferences
  • Risks and opportunities for firms
  • What it means to make firms "younger"
  • The dual role of technology


10:45 - 11:15 am ET

Where Do You Get Stuck? Quick Case Study Challenges

Presented by Susan Bradley, CFP®, CeFT®

Every one of us gets tripped up now and then. Yes, we can acknowledge it is always a learning experience, most of us would like to important lesson to easy way sometimes. This is one of those times, we can learn from each other while practicing a new four-point conversation structure for any stage of transition. 

Learning Objectives:

  • Practice a new way to have a transition orientation conversation prior to talking about assets and obligations.

  • Identify the ripple effects of a life event and decisions to be considered.

  • Identify what needs to be protected during this time of disruption and change.


11:15 - 11:45 am ET

Dear Lottery Winner, Reality Check on Large Sudden Money Events

Presented by Susan Bradley, CFP®, CeFT®

An update on the year - long project addressing the July 29, 2022 mega lottery winner.

We do not know this person and do not have any expectation of knowing them. This is our own exercise of working with a windfall client. It is interesting to ask ourselves what  we would do in a similar situation probably with a much small amount coming from a variety of sources yet with some of the challenges that are universal. As CeFT® s we are expected to have the answers questions that are not so easy to answers. Let’s lean into this one together.

11:45 am - 12:15 pm ET

Pandemic-Induced Family Transitions

Presented by Peggy F. Frye, CFP®, CeFT®

1:30 - 2:30 pm ET

Resource Center & Business Development Updates

Presented by Cathy Seeber, CFP®, CeFT®

2:30 - 3 pm ET

Long Life Planning

Presented by Joan Cox, CFP®, CeFT®

3 - 4:30 pm ET

FTI Town Meeting